Your Instagram bio is like a virtual first impression with a potential customer. As a business owner, ensuring you have some sort of contact information on your page may seem obvious, but this is not always the case!
Whether you are a business-to-consumer (B2C) selling products or services, or a business-to-business (B2B) appealing to other businesses, here are three key things your Instagram bio needs to support your universal business strategy and create a sense of trust with your customers.
1. Contact Information
Having at least one piece of contact information (email or phone number) in your Instagram bio (regardless of who you serve) is the most essential piece of information that should be in your Instagram bio. Without some sort of way to contact you, this could result in a potential sale loss.
It is important for your customers to know when your business is operational. Having your business hours clearly stated on your Instagram page will allow customers to understand when you are open and closed for service.
Your address is crucial if you own a brick-and-mortar type business, so customers are able to locate your company clearly and trouble-free.
Each of these three key things your Instagram bio needs gives your customers the impression that you are trustworthy, credible, and readily available to answer any questions they may have. Check your Instagram bio today and make sure you have included these three key things!