Updated: Jun 6
Turning followers into paying clients or customers on Instagram is not as difficult as it may seem.
Here are some tips on how to grow your business through Instagram.
Advertise yourself in-person and on social media. Advertising yourself on social media is free and easy. If you have been in business for less than a year, tapping into your “warm” market (friends, family, and social media followers) is a good place to start. Try sharing videos or posts that explain your products or services, or educate your followers on your company and the problem it solves.
Reach out to potential clients via DM. Cold messaging is intimidating but necessary. If you're not ready to reach out to potential clients via DM, try responding to their stories to start a DM conversation.
Join a local BNI (Business Network International). BNI is a great way to spread the word about your product or service through in-person networking with local business owners in your area.
Ask for feedback from your clients. Testimonials and referrals from past clients are super valuable! You can post testimonials to your Instagram stories and keep them in your highlights so new viewers will always see them.
Always remember, consistency is key. If you start applying these tips to your Instagram strategy, your company will grow organically.